Search has become more detailed and specific as users become savvier at asking Alexa or Google for the exact product, service or information they desire to find.
When choosing keywords, especially long-tail phrases, it is crucial that you include terms that people would commonly search using the voice features on their smart devices.
If you really want to capture the top spot in search results, take the time to research what questions people ask as well as what phrases they are actually using in searches.
Expand Your Keyword Targets For Voice Searches
Long gone are the days of landing page 1 results for very targeted single-word keywords. While it can still happen, it’s rare. Instead, consider focusing on long-tail keywords to gain more organic traffic.
The Way People Search Online Has Changed
10 years ago we were still using our computers and laptops the majority of the time to search online and that has changed. The user would type in a word or two to find what they were looking for. Now, people are more likely to be more specific by using more keywords or they like to enter their search query as a full question.
Speak to Voice Devices Like Amazon Alexa and Google Assistant Are Changing How People Search
One of the benefits of optimizing content and META using long-tail keywords and phrases is to optimize web pages for speak to voice assistant devices. By targeting longer keyword phrases, you are more likely to have your website indexed in voice device search results.
Land The Top Spots In Search Results By Targeting Multi-Word Keyword Phrases
Set a goal to go after at least 1 of the top featured positions in Google organic results besides just trying to land in the top 10 organic ranking positions. Here are two spots you want your web pages to appear for related searches.
Google Search Results – People Also Ask
You’ve searched for something in Google and just below the paid ads, you’ll now find the “People also ask” questions. You’ll need to do some research to figure out what are some of the most common questions that your website users or customers ask. Once you figure it out, create well-written and informative content to target these multi-word keywords.
Google’s Featured Snippet
The chances of landing this lucrative spot may seem difficult, however it can be done. While you may not snatch the top spot for a single or double word keywords, you may be able to land a few by creating quality content using related long-tail keywords and phrases.
Our Digital Marketing Agency Can Help Find New Long-Tail Keywords To Target
We can create a very targeted content and SEO strategy that focuses on utilizing long-tail keywords and phrases to bring in new users to your website. Contact SoFloWeb for a content writing and SEO quote.