Small Business DIY Marketing May End Up Costing You More Money

Think doing your own online marketing or SEO will save your business money? Probably not. If you don’t know how to optimize your site properly, Google can actually penalize your site and not deliver your company in the search results.

Trying to learn how to optimize your website yourself, maintain the optimizations and keep up with Google updates will take you away from actually growing your business and client base. That’s a money-losing strategy for any company.

Some digital marketing and web development companies truly want to help you grow your business. To that end, they will offer affordable options for small businesses to get a foothold in the search results game. This will allow you to focus on your business while an expert handles improving your online presence. Win-win for everyone.

Why You Should Hire A Digital Marketing Specialist For Your Small Business?


As a small business owner, you often have limited time. Every minute of your day should be used to grow and improve your business. One way small business owners try to do this is by attempting to do online marketing or search engine optimization on their own.

The misconception is that by doing it yourself, you’ll save money. This is rarely true because you’ll spend more time trying to learn and figure things out. If done incorrectly, your website could be penalized by Google.

Do-It-Yourself Small Business Online Marketing Tactics

There are 4 key elements to successfully marketing small business websites online. In order to create a rewarding online strategy without spending money on paid online advertising (PPC campaigns), you should invest time and effort to do the following tactics on a consistent and regular basis.

  • Content Writing (Page Creation)

  • Search Engine Optimization (SEO)

  • Social Media Marketing (SEM)

  • Business Map Listings (Google & Bing)

The Benefits of Hiring an Online Marketing Professional

Would you use an entry-level person to do a senior-level job? Probably not. The same mentality applies to DIY marketing when it comes to small businesses.

When you hire a professional SEO specialist or an online marketing expert, there is no learning curb, we know what we are doing.

All you have to do is tell a digital marketing agency, like SoFloWeb:

  • What you want done
  • What your goals are
  • What type of budget you have

If you are working with us, we’ll take the information you provided and will put together a marketing strategy. You’ll get a complete plan presented to you within a few day. All you have to do is approve it, which frees your time to focus on other areas of your business that requires more of your attention.

The small expense of paying someone to do some or all of your marketing is worth the cost when you realize some things are just better handled by people who have years of experience. Their skill-set level has taken years to build and they are very knowledgeable in their field.

Save Your Business Time and Money

Online marketing sounds really easy to do, and it is, when you have the time to invest into it. As a business owner, there is a point in time when you should pass the job on to someone else. It doesn’t mean you have to pass everything to them at once. If your social media game is strong and doing it yourself is working out, continue on. Same applies to other areas of marketing like paid online advertising (PPC), keeping business listings updated with new posts and images or your churning out good quality content on a regular basis.

If you feel you can only handle a part of it or no longer can keep up with any of it, you have two options. You can find a person who can consult and step in when needed. Or, you can hand everything over and have the digital marketing specialist take care of it.

Hire an Online Marketing Mentor to Guide You

We understand there are still a lot of people who choose to do their own marketing regardless of their skill level. It’s OK, but don’t waste your time on efforts that do not result in success. One way to make sure you are on the right track and using different marketing tactics is to hire a mentor.

An online marketing consultant can not only teach you how to do online marketing, they can also provide strategies that you can implement as well as insight about your progress.

Find a Trusted Digital Marketer in Your Local Area

One of the best ways to find a reliable and trusted service provider in your local area is to ask for referrals from colleagues, friends and family. There are a lot of digital marketing specialists and companies to choose from. Having someone make a recommendation makes the process of finding someone much easier.

You can also use Google to find local SEO and marketing companies near you. Always vette them properly and do a little research to ensure you are working with a legitimate company.

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