Why Stopping SEO During Shutdowns Could Hurt Your Business More

Preventing The Loss of Business During Global Pandemics

These are trying times for small business owners who are forced to cut hours and in some cases, employees, so they can continue to stay in business. A lot of companies are also stopping their marketing efforts at this time to save money. While this may be necessary, cutting all of your online marketing could cause an even more catastrophic decline to your business right now.

Don’t Ruin Long-Term SEO Results with Short-Term Problems

Please don’t stop all of your marketing efforts, specifically verticals that tend to provide the largest ROI, like SEO and content writing strategies. While it make sense to cut back on your online PPC budget, the same does not apply to search engine optimization.

Companies that continue to execute their holistic online marketing strategies will be better composed when this is over and businesses begin to operate normally again. Your recovery from the economic slump will be faster than your competitors who chose to stop their SEO and content plans.

Why You Should Continue To Do SEO

Search engine optimization is a not a marketing tactic that results in instant results. This is why it could be disastrous to stop writing targeted content and optimizing the pages for organic search. As you know, it can take a while for a new content page that has been created primarily for SEO purposes to start ranking.

If you have no choice but to cut back on marketing spend, instead of completely halting SEO, scale back the efforts. It’s better to create 2-4 pages per month versus none at all.

Knock Your Competitors From Top Positions For Niche Keywords

Google LOVES both new and updated content which gives them a good fighting chance at landing page 1 results. If you online competitors have stopped doing content marketing, it’s a window of opportunity to gain some ground on them. The other thing to keep in mind while you keep your business afloat, some of your competitors may not survive no matter how many top positions they hold in organic search results. You’ll need to be ready to take over these spots.

Get Returning & New Visitors To Your Website During The Downtime

Good content will not only get people to come back to your website, it can also rank very well in organic search results. Thousands of people are stuck working from home and on their computers or phones. Many Americans are in self-quarantine which means they have more time to browse the internet.

Creating more content and blog posts will not only increase the number of pages that appear in organic search. You can also use this content to keep your customers and followers informed through social media or email marketing.

DIY SEO May Be Better Than No SEO

Had to tell your SEO company you need to take a break for a bit? It’s OK. It happens.

In this situation, do-it-yourself search engine optimization may be a good options for you. Look at the strategy that was in place and try to duplicate it. You may need to adjust the SEO strategy to fit your time schedule by creating less content. We just advise to only attempt it if you know what you are doing. If you haven’t done SEO, DIY could end up costing you more than just your time and money.