Step 1: Discussing Your Online Marketing Goals To Create The Best SEO Strategy

SoFloWeb creates SEO strategies to target your ideal customer or follower base. We’ll listen to your needs and build a custom-tailored SEO plan to get your website to rank better on search engine result pages. Our SEO experts will bring good quality organic traffic to your website that generates more sales and lead conversions.

Step 2: Technical & On-Page Search Engine Audit

Our website SEO audit helps us figure out the strengths and weaknesses of your current website optimization. During the audit, we check 13 metrics to generate an SEO score for your website. We analyze your website’s on-page and technical aspects, allowing us to create the best SEO strategy possible to address issues that may be hindering people from finding your web pages when they search in Google or Bing.

Step 3: Competitor Analysis To Spy On Your Online Rivals

We evaluate your top three online competitors to find out what they are doing and how what strategies they are using. Our analysis looks at their organic search presence, online marketing efforts using PPC campaigns, and social media activity. We use this information to plan our SEO approach to moving your website above competitors’ organic results for topic-relevant keywords and phrases.

Step 4: Keyword Research To Discover Target Words & Words

Our professional keyword research process helps us identify relevant words or phrases people seek. Through our discovery research, we find the best keywords we should target for your business and locate specific topics and trending information users are currently searching for by using several popular online tools to compile the report. We locate the best words to optimize your website.

Step 5: Professional SEO Plan To Meet Your Business Objectives

The SoFlo SEO plan we provide is unique to your business. Our search engine optimization strategy creation process uses your SEO audit, keyword research and competitor analysis to provide you with the best strategic plan for optimizing your website to perform better in organic search results. We suggest search engine optimization tactics, including local SEO, that produce organic growth while staying within your online marketing budget.

Step 6: Implement Approved SEO Strategy

Our team is hyper-focused on ensuring your SEO is done properly and on time. When we tell you what we are working on, it gets done. We make sure to do it right the first time and always meet the deadlines. Our team constantly communicates with you during the process and requires approval before any work we do is loaded on your website. It’s our way of guaranteeing the work we provide meets your standards.

Step 7: Improve Existing On-Page Text and Write New Content

We help improve low-quality content on your website, which can cause you to lose organic web traffic. Our team improves your existing content to eliminate badly written text which can cause search engines to ignore your web pages. We will also create new pages to target users’ popular phrases and questions and write content to gain more organic traffic for trending topics pertaining to your industry that people are searching for.

Step 8: Monitoring Website Traffic Stats and Keyword Rankings

We check progress almost daily. It’s an effective way to gauge what is working and what is not. This allows us to improve your organic presence by modifying your SEO strategy if we see opportunities for a keyword or content targeting within your reporting that we know we can quickly implement to gain additional organic traffic or increase keyword rankings rapidly.

Step 9: Refine SEO Strategy To Improve Organic Traffic and Keyword Rankings

Google constantly changes its core algorithm, but users also change how they search for products and services over time. This means the SEO your website is using may not produce the same results it did initially. We constantly refine your SEO strategy to ensure your web pages dominate search results by offering new suggestions to make sure your website uses the latest tactics.

OPTIMIZE FOR LOCAL SEARCH

SoFloWeb creates a local SEO strategy to target customers living in and visiting the area where your business is located. We work with you to create a custom search engine optimization plan for your site to improve rankings in search engine result pages when people search for businesses like yours within their community. Our SEO experts work to bring more customers to your business location and website.

IMPROVE LOCAL MAP LISTINGS

Our SEO team will create, fix and clean up your local business listings. We start with your Google My Business profile to get maximum exposure on the search results page and within Google Maps. We will also assist with improving local citations (directory listings) like Yelp and Travelocity pages to improve your online presence when people seek businesses like yours.

SEO CONTENT WRITING

We write new content to target keywords and phrases that will help move your website into the top search results, and we will also revise your existing text on web pages to better optimize it for local search. Experienced SEO copywriters write the localized content we create. The SoFloWeb team has years of experience and success in creating local content that connects with consumers in your designated market area.