What You Can Do To Land Google’s Featured Snippets Spot
While there is no guarantee that your website will end up in the lucrative featured snippets spot in search results these steps will help improve your organic page ranking.
Find Questions Your Audience Is Seeking Answers To
Use search analytic keyword data from Google’s Search Console to see what your site visitors are searching answers for and compile a list of these keywords and phrases. You can also use Google Ads keyword to to gather data for additional words to target.
Create High-Quality Content To Provides Answers
With your list of keyword phrases in hand, you can now begin to create the best answer to the question sought by your site visitors.
You will want to include “Why”, “How, “What”, “Where” and “Who” formatted questions when creating answer pages.
Examples of Discovery Search Phrases:
- What is SEO?
- Where can I have my computer repaired?
- Why do I need to use negative keywords?
When writing the the text to answer the question, be genuine and make it sound natural. Your tone should be informative and by no means a sales pitch. Instead use this content to show you are an expert in your field and to grow your web influence.
Format & Optimize Page Content For Organic Search
Page formatting is important and Google likes to see the use of well written H tag titles. You’ll want to incorporate H tags to highlight important keyword rich heading on your page. These tags communicate hierarchy of sections to search engines by assigning a level of importance to each header title. Using H1 – H6 allows search engines to create an outline (table of contents) of your web page.
Lastly, don’t forget to take a few minutes to write a great META title and page description using keywords you are targeting within the page content.