Don’t Pay For SEO Backlinks
Your online marketing budget should be spent on other SEO tactics that produce better results than backlinking strategies. We have spoken to clients using other SEO companies countless times only to find out they are paying upwards of $500 – $1000 per month for backlink-building services only. This is a lot of money, especially for a small business, to pay monthly for someone to place links on random websites.
While this tactic works for large corporate companies competing nationally or worldwide, most SEO companies do not build quality backlinks for small to mid-size businesses. Their main goal is to meet the number of backlinks they promised to get each month. The real question is, are any websites where the links are placed suitable? Will they bring traffic? Did they generate a sale or lead?
Upon reviewing their Google Analytics reports and running backlink checks, I found that the results from this type of SEO service are almost always lackluster. Seeing the website traffic results from the attempts to build backlinks was depressing.
Example of Bad Paid Backlinks
I received a comment notification from my hobby website. I like my little website, but I would NEVER recommend having someone pay a company to come and post a comment on my Korean chicken recipe. Honestly, the page gets about two unique users per day from Pinterest. Does that sound like a valuable backlink source? It’s not.
So here it is…. Someone with great taste felt my website was a worthy place to promote a restaurant in North Carolina. While I appreciate their effort, I’m the first to say it: my teeny, tiny zombie genre website is a TERRIBLE place to get a backlink.
Ps. I denied the comment.
Why You Should Look At Website Referral Stats in Google Analytics, Often
I like to back up what I say with data, screenshots, and factual information. If I advise a client or spend their advertising money online, there must be a data trail to show how things are performing and whether paying for backlinking services is cost-effective.
Check the reports you are sent and then go to your analytics to match the information. You need to ensure you are not paying for services that do not produce results. If you do not know how to pull up this information in your Google Analytics, Stat Counter, or other website traffic data tracking system, please ask for help—whether from us or someone knowledgeable about data analytics. Using more effective online marketing tactics could save you thousands of dollars annually.
How To Get High-Quality SEO Backlinks From Websites
Become the authority on your product or service topic by creating relevant content to educate and provide factual information to site visitors and consumers. By spending your online marketing budget on creating high-quality content and having it professionally optimized for organic search, you’ll achieve much more than using your money for backlink building.
#1: You’ll Establish Yourself As An Industry Expert in Organic Local Search Results
Why do people use Google? To find products, services, information, entertainment and places to visit. How do you get these people to your website if you provide the answers or solutions to their search engine search? Creating content pages that explain in detail the answer to their question or give the solution to their problem. In time, your website will have tons of topic-relevant content, bringing visitors back and providing new organic SERP and social media sharing opportunities. You may even get featured in a blog, video or on the local news.
#2: Your Website Will Gain Organic Traffic From New Target Keywords
Creating new content pages that provide a wealth of factual information typically does well in search engines if SEO best practices are kept in mind and expert-level keyword research is done. Our philosophy is that the more fishing lures you toss into the water, the more fish you will likely catch. This theory also applies to websites. The more pages you have, the more opportunities you have for increasing visibility for niche keywords to bring in new users.
#3: Other Websites Will Link To Your Pages Because You Provide Relevant Information
Good quality content will bring traffic to your website. It will be organic traffic at first, but you’ll start to see referral traffic to these pages from other websites in due time. These backlinks are precisely what you need and want. Let them find you. Remember that YOU are the expert, and they should ask you for a backlink to their website instead.
Still Want To Pay For Backlinks From Other Websites?
Obtain sponsorship linkbacks from local organizations and businesses or industry-related websites to increase the number of backlinks to your website. You can also become involved in the community by putting your backlink marketing budget into sponsoring events, school functions, or non-profit foundations.
These are trusted pillars in the community whose websites have good domain authority scores and page rankings in organic search. By sponsoring a local team or event, supporting a charity’s cause, or donating to a children’s group, you can get a link on their official website pointing back to yours.
Also, keep in mind that sponsoring these types of events will create additional online exposure. You can benefit from sharing social media posts, local event notifications, and inclusion in other online marketing efforts such as email blasts or print ads.
Spend your SEO marketing money doing something good for your community in return for a backlink.