Need help deciding on what website platform is right for your business website? We’ve compiled the pros and cons of the most common providers to guide you in your decision-making process.
Many business owners start with a WIX website because they are affordable and easy to build yourself but they are impossible to optimize which will hurt your ability to drive organic traffic to your website.
If you are ready to compete in your industry or local market, having a WordPress website professionally built is the best option for success as it will be optimized and contain search-friendly content.
The Best Website Builders For Small Business Owners
Your website is an extension of your business. It is a valuable online marketing tool you can use to build your business.
We provide the top 4 options for building a small business website:
- GoDaddy Website Builder
When It’s OK To Build a Website Using WIX
You’ve probably heard of WIX if you are looking into building your first website. They are the #1 small business website provider according to the volume of users. This is because it is really easy to use their website builder and they do a ton of online advertising to promote their services.
While the website builder service boasts about how quick and easy it is to build a website, they fail miserably at providing a website that will do well in organic search results. If all of your business comes from word of mouth, your social media accounts or through paid ads (PPC), then WIX may work well for you.
Their websites are OK for having an online presence so you can say, “I have a website”. Unfortunately, if your goal is to have people find your website within Google or Bing search results, a WIX website won’t perform well.
WIX SEO Is Not As Good As WordPress SEO
There is no other way to say it, the WIX SEO platform is inferior to WordPress websites. Simply put, WIX is NOT good for SEO. Rather than go into great detail about our personal opinions about WIX and SEO, we recommend you take a moment to read an article from ahrefs.com. It’s a great read about an SEO study compiled of 6.4 million websites. They compare WIX websites versus other content management systems (CMS) to see how well they perform in organic search.
Is SquareSpace Any Good For Small Business Owners?
Yes, SquareSpace is good a website builder for small businesses. You’ll be able to build an attractive website and the CMS system comes with built in SEO tools. We have had success optimizing SquareSpace web pages.
This CMS does require the user to have intermediate-level skills to build a website. It’s not as easy to use as WIX however, the end result is better.
Does GoDaddy Website Builder Work?
Again, yes it does. Like SquareSpace, GoDaddy Website Builder is an all-in-one solution. You can easily create web pages using the website builder platform. The system also allows you to SEO the pages. Small business owners who do not have money to invest in a website tend to go with this website builder option. GoDaddy’s support for their services is good so help is only a call away.
Should I Build a Small Business Website Using WordPress?
Absolutely! If you want to kick your competitors to oblivion in organic search results, WordPress is your best option. This content management system is our favorite. It’s what we use to build all of our clients’ websites. These websites do very well in Google if they are built by a professional WordPress developer and optimized by an SEO expert.
After a developer designs and launches your new WordPress website, it’s super easy to set up manage, use and update. If you choose to create your own content, you’ll be able to create pages and blog posts through the user-friendly admin panel.
Having your website built using WordPress from the start is worth the investment into your business. We just advise you to hire an honest and affordable website development company to do the work. If you are unsure who to hire, ask your friends, family and colleagues for a referral. It’s safer to work with a web development company that is recommended by someone you know.
Can’t Find a Local WordPress Web Developer?
Well hello, nice to meet you. We’re SoFloWeb and we can help. Get in touch with us to get a quote for WordPress development services.