Web Design Services For Small Business
Professional small business web design services can grow your company’s visibility online. It’s an investment worth considering if you have a goal set to grow your business. Having a website is one of the best marketing tools. Combined with proven digital marketing strategies that include SEO, PPC and Social Media, the possibility of reaching new customers online is very likely when done implemented by a small business website expert.
Local Business Web Design
Finding a local web design company that provides professional and affordable services is critical for many small business owners. Keeping online marketing cost down is key for a lot of businesses that do not have large budgets to invest in digital marketing.
Getting a custom website made for a business that only sells products or services in their local area is a cost-effective way to create a new source for lead generation and sales. Customers are also more likely to trust and do business with companies that have a visible online presence.
People feel safer buying services or products from your business if they can find an official company website and positive online reviews on Google. This is why every business should have a website, even if it is a single-page website. The website URL can be used on business cards, printed or television ads and as the website link on your Google My Business map listing.
Small Business Website Development
Affordable web design and development services provided by a trusted company can help your small business website reach maximum customers in the area where you do business. A professional can build a great web design, website navigation and understands the importance of user experience. Current web design strategies that are considered SEO-friendly consist of more than just making the website look good.
- You’ll also want it to be mobile-friendly which is known as a responsive website.
- You’ll need a professional content writer who is knowledgeable in writing engaging web content that ranks well in Google.
- You’ll want to work with an expert SEO strategist to figure out the best keywords to target to improve web page ranking in organic search results.
When it’s time to get started, one of the most important decisions you’ll make in the beginning is to determine the primary purpose of your website. Do you want a small business website because you want people to find your business online or you are ready to for a new source for sales? Whatever the reason, figure it out before you contact a website developer.
Custom Websites For Small Businesses
By using a local web development company rather than attempting to build a website yourself is usually the most cost-effective way to have a custom website built that not only looks great but is an effective lead generation tool. Hiring a web design company to create your small business website is the same as hiring a mechanic to fix a vehicle or having an AC company install a new air conditioner, you’re better off having a local web design company create, manage and monitor your small business website than you are trying to do it yourself.
The person or web design company you hire to build your small business website should do the following:
A logical domain name that makes sense and is easy to recite
Website is a clear and direct reflection of your business
Contact information is prominently displayed
Concise call to action directing people to purchase something or contact you
SEO-friendly website that is optimized to perform well in Google
WIX Versus WordPress Websites
Avoid using web builders like WIX even if another web developer has recommended using it to build your website. It is an option a lot of small business owners end up choosing because of their lack of knowledge about website building. WIX is not good for SEO, so if you are planning to have most of your website come from organic search, you’ll want to have a WordPress website built for your small business. We won’t even optimize a WIX using our SEO tactics because we know it is a waste of the website owner’s marketing money. You’ll never see the same results as you will using a WordPress website.
WordPress websites are affordable when you work with a web developer who specializes in using them as a content management system for websites. It is a trusted CMS that a lot of micro, small and mid-size companies use as their website platform. WordPress has thousands of plugins and themes that add customization and functionality to the base installation.
Small Business Web Design Packages
Custom small business web design packages are much more affordable than you may think. Most web development companies offer affordable web design packages for small business owners to choose from. Some will provide a cookie-cutter website package where you’ll pick from a pre-built theme and then others, like SoFloWeb, will design a website from scratch to match your existing branding to your online representation.
Web design packages can range in price depending on the type of website you need. According to WebFX, they state the average cost to create a website for a small business is $2000 to $10,000.
Based on our own web development rates, if it’s an informational website so your small business exists online usually starts around $1000 for a professional website consisting of a homepage, services page, about us page and a contact us page. We also include content writing and on-page optimization (SEO). The average price our clients pay for a custom small business website is around $4000. Most clients also opt for monthly content writing services to continue improving and growing their Google rankings for keywords related to the business.
Web development package rates can vary from one provider to another. Depending on the freelance web developer or web development company you choose to work with, you may end up spending more to create your small business website if it needs specific features like an online quote form, online chat feature or other functionalities like an events calendar. Small business owners who incorporate an eCommerce shopping system on a website will pay more to have it built than they would if it was only an information website.