If you’re not already using social media for your company, you are missing an effective tool to engage with customers and attract new ones.
Social media success is directly linked to how well you engage with and listen to your brand’s target audience.
Don’t misuse your social media accounts to just collect followers while ignoring the data and customer feedback.
Beginner’s Social Media Strategy for Small Business Owners
Social media offers a unique opportunity to connect directly with current and potential customers. Every day, people are using social media so making it a part of your online business strategy is critical to your success. With the right tactics, you can reach new markets, build brand awareness and drive sales.
The Value of Engaging With Customers Through Social Networks
People are more likely to buy from companies that they are already following on their favorite social media channel. Maintaining and building relationships with your current customer base is even more important than finding new customers. News of your missed opportunities or poor customer experiences can spread like wild-fire. Being active on social media and engaging positively with your client-base is crucial to putting out these fires immediately or avoiding them all together.
Start with a Social Media Plan
Having a social media plan or a strategy when you start working on your social media game will help you achieve your goals. Set goals that are specific but measurable and attainable such as attracting new customers. Check out what the competition is up to. Don’t copy them but seeing what is working for them will help reduce your own learning curve. Also creating a social media calendar will help you plan the right mix of content.
Creating Social Media Content For Business Pages
Write Engaging and Informative Posts
You can also look for inspiration from other companies in various industries that you know have great social media campaigns. Post content should be varied, using a 80/20 rule is a good starting place. The 80% should be used to inform, educate or entertain your followers while the 20% can be for product or brand promotion.
Writing effective social media posts means keeping them short, easy-to-read and appealing to your audience. Always include a great, relevant image that is eye-catching. The goal is to get individuals to stop scrolling, read your post and click to shop or get more information.
Know Your Target Marketing Audience
Whether you are posting on Facebook, Instagram, Snapchat or Twitter it’s important to know who your audience is. Social media remains an extremely effective business tool because you can micro-target your audience. Look at the data about our current customers. If you want to dig deeper, you can run a social media audit or use analytics. Either way, you need a good idea about who is buying from you, what they are buying and when they shop so you can post at the right time.
Social Media Campaigns – Quality over Quantity
Posting to social media doesn’t mean just dumping a ton of posts on one or all the platforms. It’s important to create quality content a few times a week rather than flood your followers with lots of posts with little value. To achieve this balance, you can use schedulers such as Hootsuite, SEMrush, and SproutSocial. Facebook has its own built-in scheduling tool. These tools will cut down the time it takes to post but allow you time to run your business and create effective social media content.
Why Brand Image Matters When Creating Social Media Posts
As you create content to promote your small business, always remember that what you post reflects directly on your brand. No matter how simple your post is, it needs to provide value for both your business and your followers. As tempting as it is, you don’t want to just promote your products. Let customers get to know you, your company and behind the scenes giving them a way to connect with you on a more personal level. Your sales will reflect how effective your social media campaign is and you’ll know you’re headed in the right direction.
Social Media Success is Important for Small Businesses
Often, small business owners falsely believe that social media marketing is only effective for big companies and corporations. That thinking is a mistake. Existing and potential customers are likely to check your Facebook, Instagram or Twitter accounts to see how recently you’ve posted. A current and relevant social media account works like a barometer for your brand. People check to see reviews, customer posts and what your business is doing regularly before they commit to an online purchase or plan to visit your store, restaurant or office. If you don’t have the time to post fresh content weekly or respond to customer’s posts, it is crucial that you find a marketing company that you align with to handle your social media campaign.