What Is SERP? Why Is It Important For SEO Marketing Purposes?

SERPS Are Search Engine Results Pages

When you speak with an SEO specialist you may hear them use term SERP. This is an acronym for “Search Engine Results Page”. SERPs are the website links you see in Google search results after you search for a specific keyword or phrase. The links that the search engine pulls and displays in search results are considered the most relevant pages. The results will include both organic and paid search ads.

SERP Marketing Meaning

If you want to have your website pages show up in organic search results, a SERP marketing strategy is needed. SERP marketing is a targeted way to improve your page rankings in results. By creating content that matches the phrase best when someone types in query, you can improve your rankings in search engine result pages. SERP marketing is a great way to get your web pages to appear at the top of search engine page results and when done correctly, you website can appear at the top of SERP.

The Basic Elements Of SERP

The three main elements of SERP include paid ads, organic search results and related searches. Major search engines like Google, Bing and Yahoo also include some additional search results on the page. You may see local map results, images, what other people are searching for and highlighted answer boxes for quick reference.


How Can I Improve My Rankings In SERP?

The first step is to start with user experience, make sure you website is easy to use and looks great on mobile devices. Next, you will need to write great content that answers the questions and search queries your target audience is searching for. You’ll also want to use header tags also known as H tags. The third step is to monitor your progress to see figure out what is working and what is not. Finally the last step, continue to create new content optimized for SEO. This includes revisiting older content to make it better.

Get Website On Google First Page

Landing a coveted spot on page 1 search engine page results is one the goal for every website owner. Landing position 1 for a target keyword is golden. Both of these accomplishments can and will produce long term results.

If you want your website to rank highly in organic search results, the best way to do is to start a blog. You have to post blog articles on a regular and consistent basis. Your writing also needs to follow Google’s EAT & YMYL content strategy in order to meet all of the requirements set by the search engine that help web pages get ranked on Google’s first page.

 

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