Avoid ruining the progress you’ve made with SEO by discontinuing your efforts falsely believing you’re saving the business money.
Cutting expenses to stay in business, while understandable, should not include losing your organic search position which may reduce your revenue.
If you can’t afford to continue working with your digital marketing company, maintaining the site’s SEO tactics yourself may be a better option than no SEO at all.
Can A Business Stop Working on SEO?
These are trying times for small business owners who are forced to cut hours and in some cases, employees, so they can continue to stay in business. A lot of companies stopped their SEO efforts in 2020 to save money. While this may have been necessary to keep businesses afloat, stopping SEO could cause a catastrophic decline to your small business’s website rankings in Google search results.
Don’t Ruin Long-Term SEO Results with Short-Term Problems
Please don’t stop all of your digital marketing efforts, specifically verticals that tend to provide the largest ROI, like SEO and content writing strategies. While it make sense to cut back on your online PPC budget, the same does not apply to search engine optimization.
Companies that continue to execute their holistic search engine optimization strategies will be better positioned when businesses begin to operate normally again. Your recovery from the economic slump will be faster if you continue doing SEO than your competitors who chose to stop optimizing their websites or creating new content.
Why You Should Continue To Do SEO
Search engine optimization is a not a marketing tactic that results in instant results. This is why it could be disastrous to stop writing targeted content and optimizing the pages for organic search. As you know, it can take a while for a new content page that has been created primarily for SEO purposes to start ranking.
If you have no choice but to cut back on marketing spend, instead of completely halting SEO, scale back the efforts. It’s better to create 2-4 pages per month versus none at all.
Knock Your Competitors From Top Positions For Niche Keywords
Google LOVES both new and updated content which gives them a good fighting chance at landing page 1 results. If you online competitors have stopped doing content marketing, it’s a window of opportunity to gain some ground on them. The other thing to keep in mind while you keep your business afloat, some of your competitors may not survive no matter how many top positions they hold in organic search results. You’ll need to be ready to take over these spots.
Get Returning & New Visitors To Your Website
Good content will not only get people to come back to your website, it can also rank very well in organic search results. Thousands of people are stuck working from home and on their computers or phones. Many Americans are staying at home more which means they may also spend more time browsing the internet.
Creating more content and blog posts will not only increase the number of pages that appear in organic search. You can also use this content to keep your customers and followers informed through social media or email marketing.
DIY SEO May Be Better Than No SEO
Did you fire your SEO company because you need to take a break? It’s OK. It happens.
In this situation, do-it-yourself search engine optimization may be a good options for you. Look at the strategy that was in place and try to duplicate it. You may need to adjust the SEO strategy to fit your time schedule by creating less content. We just advise to only attempt it if you know what you are doing. If you haven’t done SEO, DIY could end up costing you more than just your time and money.