Can You Stop Doing SEO If Website Has Good Rankings

Avoid ruining your SEO progress by discontinuing your efforts, falsely believing you’re saving the business money. 

If you can’t afford to continue working with your digital marketing company, maintaining the site’s SEO tactics yourself may be a better option than no SEO at all.

Why You Shouldn’t Stop Search Optimization

Some website owners stop their SEO efforts because they are seeing positive results from the work that has been done and think they halt search engine optimization services to save money. Unfortunately, stopping SEO could cause a catastrophic decline in your website’s organic rankings in Google search results.

Instead of stopping SEO, you can take a break from it. However, don’t neglect your website for too long, especially if you are in a competitive market and ranking in Google organic results is a significant source of your business’s lead generation. The longer you avoid doing search engine optimization to your website, the greater the decline in organic search visibility.

Don’t Ruin Long-Term SEO Results with Short-Term Problems

Please don’t stop all of your digital marketing efforts, specifically online marketing verticals that tend to provide the most significant ROI, like SEO and content writing strategies. While cutting back on your online PPC and social media budget makes sense, the same does not apply to search engine optimization.

Companies that continue to execute their organic search engine optimization strategies will be better positioned than businesses that neglect this tactic on a regular basis. Your online presence recovery from decreasing your marketing budget will be faster if you continue doing SEO than your competitors who chose to stop optimizing their websites or creating new content.

Why You Should Continue To Do SEO

Search engine optimization is not a marketing tactic that produces instant results. It can take a few weeks for your new pages to get indexed into Google search results and then additional time to make it to page one results. This is why it could be disastrous to stop writing targeted content and optimizing the pages for organic search. You want to consistently produce new content pages primarily for SEO purposes to continue ranking for popular keywords and phrases that bring traffic to your website.

If you have no choice but to cut back on marketing spend, instead of completely halting SEO, scale back the efforts. Creating one to two pages per month is better than none. Google wants to see new content, and after a while of not adding any, the search engine will very likely replace your web page links with your competitors in search results because they are continuously working on adding new content.

Beating Your Online Competitors In Organic Search Results

Google LOVES new and updated content. Adding a few pages each month or even revisiting old pages gives your website a good fighting chance at landing page one results. If your online competitors have stopped doing content marketing, it’s a window of opportunity to gain some ground on them. During these times, you’ll have a higher chance to take over their spots in organic results.

New Content Generates More Website Traffic

Good content will get people to come back to your website and rank very well in organic search results. Creating more content and blog posts will increase the number of pages appearing in organic searches. You can also use this content to inform your customers and followers through social media or email marketing.

DIY SEO Is Better Than No SEO

Did you fire your SEO company because you needed to take a break? It’s OK. It happens.

In this situation, do-it-yourself search engine optimization may be a good option. Look at what your SEO company was doing and try to duplicate it. We advise only to attempt it if you know what you are doing because you could end up hurting your website by not doing SEO the right way. Also, keep in mind if you haven’t done SEO, DIY could cost you more than your time and money than keeping your SEO company.