How The New Core Web Vitals Reporting In Search Console Will Pave The Way For Algorithm Changes In recent months, Google has been pushing out several algorithm updates that all pertain to content in one way or another. Google isn’t done yet, we see them making more changes to how the search engine ranks web … Read more
3 New SEO Metrics For Ranking Pages In Organic Search Results You may have seen a link pop up in Search Console recently, it is your website’s Core Web Vitals. This new reporting section is rumored to be the next signal Google will use to rank websites in organic search results. Page and User Experience … Read more
Related Words Will Help Improve Keyword Rankings In Organic Search Results It is important to use similar words when writing content. Most words have a synonym version. While you may use one version of a word, the person seated next to you may use a different word to describe the same exact thing. Synonyms Are … Read more
Preventing The Loss of Business During Global Pandemics These are trying times for small business owners who are forced to cut hours and in some cases, employees, so they can continue to stay in business. A lot of companies are also stopping their marketing efforts at this time to save money. While this may be … Read more
Search Engine Optimization Marketing Can Be Affordable Long before SoFloWeb existed, we owned a small online e-commerce business and our marketing spend was limited. Rather than spending money to pay someone else to do it, we invested our time into learning SEO. After we had a good grasp on what we were doing, my husband … Read more
Expand Your Keyword Targets For Voice Searches Long gone are the days of landing page 1 results for very targeted single word keywords. While it can still happen, its rare. Instead, consider focusing on long-tail keywords to gain more organic traffic. The Way People Search Online Has Changed 10 years ago we were still using … Read more
Search Engine Optimization Fundamentals Optimizing a website for the first time can seem a bit intimidating to someone who hasn’t done it before. With a little time and patience, you can optimize your web pages for organic search. We offer a list of 5 basic steps you should do if you are considering SEO for … Read more
Your Company Paid For SEO and Now You Think Search Engine Optimization Is A Waste Of Money We’re sorry to hear you feel this way. The truth is, you picked the wrong people to do the work. Please don’t think it doesn’t work. It really does…. when we do it. A lot of local businesses … Read more
How To Outrank Your Local Competitors In Organic Search Results We’ll get right to the not so secret formula for succeeding online… It’s getting your business’s website above your competitors in Google’s and Bing’s search engine result pages. That’s it. Sounds simple, right? The truth is, it is not easy to get your website to … Read more
Another Search Engine Update Rolled Out Google confirmed another algorithm update has been made to their search engine between June 3rd to June 8th. What made this update different from previous ones is that Google’s search liaison, Danny Sullivan, announced this one on Twitter. Google Broad Core Algorithm Changes While information about the changes made … Read more
